RIPPED JEANS- Forever IN STYLE

LEVI STRAUSS FIRST MARKETED PRESHRUNK JEANS, WHICH DID NOT SHRINK FURTHER AFTER PURCHASE ALLOWING THE CONSUMER TO BUY HIS OR HER CORRECT SIZE IN 1963.

"BLUE JEANS" WERE INVENTED BY JACOB DAVIS & LEVI STRAUSS IN 1873.

NORTH AMERICA ACCOUNTS FOR 30% OF GLOBAL PURCHASES FOR JEANS.

AMERICANS BOUGHT 13.8 BILLION OF MEN'S AND WOMEN'S JEANS IN 2011.

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