Fashion Beyond Store Windows

The greatest impact in fashion lives beyond store windows. 

"I've been most impressed with intriguing storefront campaigns and display imagery by designers Versace, Alexander McQueen, Dolce & Gabbana, Rodarte and retailers Harrods and Anthropologie and many more resulting in museum worthy stature and artistic innovation that never gets stale. However... 

In the past 15 years and in my travels, I have often found myself looking at mundane, colorless, outdated product displays. Shop owners and retailers had somehow lost their fire, their edge and certainly an artistic flair. Blame it on the economy, loss of interest, visual display teams vanishing and what seemed as if only the BIG retailers could afford to pay to create such detail and trendy expression. 

I still want visual scenes and stories that I connect to or an era of the past. Having executed a few displays myself, I don't look for perfection but rather a sense of theatre and mystery to the showcased product. It makes my mind wander and lights a spark to the imagination; gearing me up to take a few more steps inside the store. 

Some of the images shown are truly works of art. Some old, some current. They are like mini scenes from movies that were the first of its kind. 

Bring The Magic Back.

Today consumers are hungry for the exquisite to the crazy in all mediums in merchandising and creative expression. From the modern simple dress form with one piece of clothing to the dramatic, glamorous scenes of a bygone era, like the dark & gawdy fantasy of Barnum & Bailey.

I think we all are fascinated by still life and storytelling whether it's out of a book or displayed behind glass. There is an eery, historic vibe even when the latest fashion is dressed impeccably on life -like mannequins.  

 Current + Creative = Value

Shoppers tire easily of displays that are repetitive. Retailers must constantly change, keep moving, innovating. Simple to stunning, thought provoking, protest-ish settings must make a lasting impression, have a purpose and exude a passion for excellence".

-L

"Even if we can't buy it, we will still show up to stare at it".

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DIGITAL RUNWAYS: The new norm?

"The runway is still my preference. There is no replacement for the live scenery, the atmosphere of an in-person fashion show. Fashion is not just about the clothes, but the human connection and adapting to our ever changing culture. But we've been thrown the pandemic curve ball and having to adapt in more ways than we imagined. Perhaps that has put our creativity to the test. 

Pivoting to the digital world may have to be the norm- for now. Audiences can revisit and rewatch from anywhere in the world where details and craftsmanship are front and center like never before. 

From "Slippers to Stilettos" makes for an interesting meme for 2020 as stay at home casual wear takes off like a rocket but I think the real success lies in the flexibility of going from runway to URL and back".   -lisa 

DESIGNERS GOING DIGITAL

Surviving the 2020 Pandemic Health Crisis

ZUHAIR MURAD. ZIMMERMANN. DIOR. 
BALMAIN. FENDI. D&G. 

"Fashion videos have become short films that enhance the emotional experience of tapping into beauty and culture. I've found that people don't shy away from 2 minutes of models moving about in places that are relatable, that may bring their fantasy life closer to reality".   -lisa 

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